Glossier Wowder: Is It Really Wow-ing?

wow isn’t really what comes to mind when I think of powder.

glossier wowder light medium review

There was a time, long long ago, where I was super into the matte look. It was a look. And all the cool kids were going matte (I think?). But, right now it’s all about the glow.

So, is Glossier’s Wowder bringing matte back?

Wowder is Glossier’s take on loose powder. It’s housed in a little tub that has a mesh trampoline opening to prevent too much product from spilling out, which is always a plus because powder spillage can happen to the best of us, and getting it out of carpet is a pain. Been. There. 

The powder itself is super lightweight and thin, which I prefer, and comes in 3 shades: light/medium, dark/deep, and rich. I picked up the shade light/medium and it looks like nothing on my skin– in a good way. The tint isn’t super strong so it’s not going to really give you added coverage, but it just helps your skin look more seamless and soft.

The main reasons I like this is because it is very lightweight so it doesn’t look cakey or chalky, but it blurs the skin so even though it’s powdered, it looks super velvety. And, it keeps my underye concealer from creasing or looking heavily powdered. You don’t need a lot of product so a light dusting is enough. It is quite mattifying, yet still manages to look like your skin, but smoother. Throughout the day (about 6-7 hours in), the matte-ness of it fades on me a little. Things still look blurred, but it looks more “worn in” since the dew slightly peeks out. And I’m all for it.

I do wish the packaging wasn’t so Pop Art, and more like their traditional pink top with a “G” or “Glossier” written on top, but that’s really my only qualm with it. Luckily, it’s what’s on the inside that counts, and the powder itself is v nice compared to other loose powders I’ve tried. Did it knock my socks off and put itself on my holy grail makeup list? No.. But, I can see why they called it Wowder, and if you’re in the market for a new one, I’d give this a try. If you have a trusty powder that works wonders for you, then I don’t think this is a necessity you have to go by ASAP.

Personally, I’d still rather look like a glazed donut instead of a powdered donut… 

… but this has become my go to under eye setting powder.

glossier wowder light medium review
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Are you going to pick this up? Or have you? Let me know in the comments below!

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  • I have been interested in this for a while now!
    I think I am just going to have to bite the bullet and give it a try!

    Danielle xx

  • Imogen // FAUX SILK

    I’ve heard so much about this product and although I’ve said it so many times – I WISH that Glossier would bring their products over to Australia! I’m dying to try their entire range.

    Lovely review! It was very honest and although I much prefer the glowy look, I’d probably pick this up for under my eyes too x


  • I’ll be skipping this – I prefer the Glazed Doughnut look too! xx


  • Can’t wait for Glossier to ship to the UK later this year. I will be back to refer to all of your Glossier posts before making my final shopping cart decision. Honestly, I prefer glazed doughnut too xx

    • I’m excited for you!! I’ll hopefully have more reviews up before then :)

  • I like the packaging of this, but I also am not that big of a fan of the pop art look. I’m not too into loose powders unless it’s to set my makeup.

    Perfect Shade of Mauve

  • Hmm, not sure if I will ever get this because I am happy with my RBR Diaphanous powder.

    Shireen⎜Reflection of Sanity

  • I’m also not crazy about the pop art, it doesn’t feel very glossier to me. I wish the lid were similar to the one on pmr. That said I agree the powder performs! I like how it isn’t cakey or drying!

    Mili | sharmtoaster

  • Lippie 143

    First time hearing about this product. Enjoyed reading the review.
    Lippie 💋

  • I’ve heard a little bit out this product but never tried it! I totally think it’s worth a try, especially for an oily gal like me!

    Anika xo |

  • I agree with you on the packaging. It’s be so much better if it was more simple. I’ve read a few reviews on this and though they’re mostly positive, I do find that it didn’t WOW most people. Still undecided on this one!

    Nicole | The Glam Surge

  • I really like the name of it and wish their packaging was more in line with their other products as well, not sure if it would pack enough power for my oily skin but I am definitely curious about it. Thank you for sharing Nida, hope you have a great weekend xxx

    ALittleKiran | Bloglovin

  • I really need to try Glossier products!

    Have an awesome day!

    xx Kris

  • I have plenty of loose powders I really love, so this is on the back-burner for me. The packaging looks cute, but I agree that it would be nice if it fit in with the rest of the lineup. I may eventually try this, but I’m on the fence if I’d order the brush too. Is it worth it?

    Jenn │ Beauty by Jelly Bean

    • The brush didn’t *blow* me away. I don’t think it’s necessary, but I do think it’s cute and good quality and soft. I still use my ELF blush brush to set my under eye with it though.

  • these all look so amazing, I love the photos

  • I saw Jackie Aina talk about this and every since then I’ve been wanting it. I usually love all Glossier products.
    Teenage Wayfarer

  • I love a good loose, lightweight powder. This one seems nice, need to check it out! Thanks for the review Nida x

  • I see everyone talking about Glossier all the time and it’s kind of interesting since they’ve recently launched in Canada! I am going to wait until the holiday season to pick up a few new items! Can’t justify the USD right now!

    Stephanie |

  • Thank you for this post! This helps me get the decision to buy this wowder or not.
    And your photos are amazing!

  • Bernadette

    You’ve made me quite curious about the glossier brand! I definitely need to try their stuff. x

  • It sounds lovely but I’m more of a fan of the illuminating look rather than fully matte x