Drugstore vs Highend | Marc Jacobs and Wet n Wild Contour Powders

Marc Jacobs Contour Powder vs Wet n Wild Contouring Palette
Marc Jacobs Contour Powder vs Wet n Wild Contouring Palette

I’m no contouring pro, but I do have a favorite contouring and highlighting duo– the Marc Jacobs Contour Powders in Mirage. The light matte yellow shade is perfect for setting your under eye concealer and brightening, while the cool toned contour powder mimics a natural shadow really well and doesn’t look muddy.

The powders are so creamy and buttery that they basically blend themselves so even if you’re not a contouring pro, you’ll have it down. You can read my full review of the Marc Jacobs Mirage Contouring Powder here.

The MJ Good |

  • Pigmented
  • Smooth
  • Opaque
  • Creamy
  • Silky
  • Blendable
  • A LOT of product — 18 grams

The MJ Bad |

  • Expensive ($48)
Left to right: Marc Jacobs #instamarc contour powders in Mirage and Wet n Wild MegaGlow Contouring Palette in Caramel Toffee

Marc Jacobs #instamarc contour powders in Mirage and Wet n Wild MegaGlow Contouring Palette in Caramel Toffee.

On the other end of the price spectrum is the Wet n Wild MegaGlo Contouring Palette. This wasn’t an easy product for me to find, but I’m glad I was able to finally hunt it down. I picked up the reformulated version (the one with the faces on the back) in the shade Caramel Toffee, which has a matte yellow powder and a warm brown shade for contouring.

The WnW Good |

  • Inexpensive ($5)
  • Pigmented
  • Smooth
  • Opaque
  • Blendable
  • A lot of product — 12.5 grams

The WnW Bad |

  • Powdery
  • Contour could be too warm/ orangey for some skin tones
Marc Jacobs Contour Powder vs Wet n Wild Contouring Palette

Marc Jacobs Contour Powder vs Wet n Wild Contouring Palette

The matte highlight is a pale yellow tone that is more yellow than the Marc Jacobs one. It is really smooth, pigmented, and makes your under eyes look and feel smooth. I didn’t find it to make my under eyes overly dry either, which is good because I personally hate dry under eyes.

The contour is definitely on the warm side and pretty dark, but as long as you’re light handed it is easy to blend out. I thought this shade would be horrible for contouring with, but oddly enough, if used lightly, it does work. It’s not cool toned like the Marc Jacobs contour powder by any means, but on my medium skin it works. If you are very fair skinned, the Wet n Wild contour side will probably be too orangey and dark so swatch at your own behest!

The powder itself is pigmented, applies smoothly, and is easy to blend if you don’t apply too much product at once. The only downside to both powders in the Wet n Wild Contouring Palette is the fact that there is a lot of kick up when you tap your brush into the product. And by a lot, I mean a lot– no exaggerating here! That in part has to do with how creamy the product is and just because there is kick up does not mean this looks powdery on the skin. The MJ contour powders also have some kick up, again because they’re creamy, but it’s not much.

The best way to pick up product would be to sweep your brush into the pan and make sure to tap off the excess, which will create some powdery smoke. Don’t tap your brush into the product like you usually might because tapping it will cause a lot of kick up and product will go everywhere. Other than the amount of kick up there is, these powders are great!

Drugstore vs highend contour powders

Left to right: Marc Jacobs #instamarc contour powders in Mirage and Wet n Wild MegaGlow Contouring Palette in Caramel Toffee

The Verdict |

The Marc Jacobs #instamarc Light Filtering Contour Powder in Mirage (that’s a mouthful!) still has my heart, but the WnW palette is still a really great product that I get a lot of use out of. If you’re into a more natural look then I’d suggest the Marc Jacobs contour powders, but if you’re into more dramatic makeup then the Wet n Wild Contouring Palette might be more what you’re looking for.

The yellow shade in the WnW palette is more intensely brightening, which I prefer when going out, while the MJ pale yellow shade is more subtle and great for daytime. The contour powder in the MJ palette is also more natural because of the cool tone to it, but the WnW contour shade isn’t bad, it’s just not as natural looking because it’s quite warm. Regardless, both the Marc Jacobs and Wet n Wild contour powders really good products and you can’t go wrong with either!

Have you tried any of these palettes? What’s your favorite contouring palette? Let me know in the comments below!

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  • Emily

    You are brilliant at reviewing beauty products – you give so much detail and that’s so useful in deciding whether to purchase or not!

    Musings & More

    • Aww thank you so much. That means a lot! My whole goal is to be more helpful :)

  • I own the WNW palette and I love it! But I really want to try the Marc Jacobs palette!

    xx, A Little Dose of Makeup

  • I love good dupes, even if they aren’t 100% the same thing. That W&W contour is too warm for me, but I have swatched it and it’s very nice.

    Nereyda│ This Girl Is Obsessed

  • I have the MJ, but never truly fell in love with it. I’m going to pull it out and give it another try x

  • I need to try some Marc Jacobs products but I just can’t ever seem to swallow the price tag. I don’t ever put enough effort into the face.. so that contour set is like whoa! expensive!


  • Dom

    Great review! I have the MJ contour powder as well, it really applies like a dream!

  • Hao

    Love this review! I feel like the highlighting powders are pretty similar, but that WNW contour powder though. it’s so warm and would look so orange on me.

    I really low how WNW has been stepping up their game lately. I’ve tried their newer blushes and highlighters and they’re so gorgeous and smooth.

    Hao | haodoyoungo

    • They do have different shades of their contouring palette so maybe one of those would work for you :). I need to check out their new blushes and highlighters, thanks!

  • I need to check out the Marc Jacobs contour powders, because I’m loving how cool they look in your swatches!! It’s so hard to find true cool products that actually look like a shadow rather than super orange, especially for my fair skin!

  • WaW is just way too orange! But I do like the Marc Jacobs one! I don’t contour on an everyday basis though, for now my Charlotte Tilbury Bronze and Glow is serving me well!

    Advaita | Blush Canvas