Worth the Hype? | Koh Gen Do Aqua Foundation Review

Koh Gen Do Aqua Foundation Worth the Hype? Koh Gen Do Aqua Foundation Shade 143
Koh Gen Do Aqua Foundation Worth the Hype?

I’ve heard so many rave reviews about the Koh Gen Do Aqua foundation that I just had to try it out for myself and see if it was worth all the hype and buzz it’s been getting. This foundation was honestly really hard to get a hold of because it’s always sold out, but I was able to pick it up a few months ago and have been testing it for a while now.

Koh Gen Do Aqua Foundation Worth the Hype? Koh Gen Do Aqua Foundation Shade 143

Koh Gen Do Aqua Foundation Review Worth the Hype?

The Good |

  • Lightweight
  • Comes with a pump
  • Easy to blend
  • Sheer to medium coverage
  • Doesn’t get cakey
  • Natural satin finish

The Bad |

  • Limited shade range
  • Oxidizes
  • Hella pricey ($62)

Foundation is such a personal choice. Some of you may want something extremely full coverage, while some may want something matte, and some will want light and dewy. On top of that, everyone’s skin type/tone is different and everyone’s concerns are different, which is why I truly believe everyone should get a sample of a foundation they’re interested in before purchasing just so you can make sure it’s what you’re looking for.

That being said, I have combination skin with a medium/ olive and yellow toned complexion (MAC NC35). My biggest concern is evening out my skin tone, and I like medium coverage with a more natural/dewy finish.

I picked up the darkest shade available in the line, 143, which looks really dark when looking at it on Sephora.com, but it’s not as dark on the skin, and matches me pretty well. It does oxidize on the skin so be wary of that when trying to find a shade that matches you.

Koh Gen Do Aqua Foundation Worth the Hype? Koh Gen Do Aqua Foundation Shade 143

Koh Gen Do Aqua Foundation Worth the Hype?

The coverage. It is pretty light, but it’s buildable to a medium opacity. It’s good at evening out the complexion, but you will have to apply a second layer and maybe some concealer depending on how much coverage you may need or prefer. If you have dry skin, you will want to make sure you properly moisturize and prime because this didn’t completely smooth over the couple dry spots on my face, but it also didn’t accentuate them to the max.

The formula. It’s lightweight, and pretty liquidy, so it blends out easily and feels lightweight. I used both a Beauty Blender and a buffing brush and although it blended out nicely with both, I like using the Beauty Blender a bit more just because it really makes the skin look more dewy and natural.

The longevity. It lasts on my face sans primer for a good 5 hours before starting to fade around the cheeks and chin, which is where my foundation tends to fade the most and the fastest.

Koh Gen Do Aqua Foundation Worth the Hype? Koh Gen Do Aqua Foundation Shade 143

Koh Gen Do Aqua Foundation Worth the Hype? Shade 143

The Verdict |

Overall, this foundation is really nice, and I can see why it’s gotten so much love, but I also think it’s really pricey for what it does, which is why I do think it’s over hyped. Is it bad? Not at all! But, I personally still prefer my It Cosmetics CC+ Cream Illumination because it’s a lot less pricey at $38, gives me more coverage and is more illuminating.

Would this work for oily skin? Yes because it sets nicely on the skin and doesn’t move around. Plus, it isn’t so dewy that it would make your skin look oilier. It’s a very natural and subtle, luminous glow.

Would this work for dry skin? Depends on how dry your skin is. If you have lots of dry patches then I would probably skip on this, but if you have a trusty moisturizer and primer that help keep the dry patches at bay then this could work for you.

Would this work for combo skin? Yes!

Have you tried this foundation? Or anything from the brand? Let me know in the comments below!

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  • Stephanie Hartley

    It does seem incredibly expensive – there are a lot of other similar priced products that do way more for your complexion. I’m on the hunt for something that won’t make my dry skin look cakey, so this sounds good on that front.

    Steph – http://nourishmeclean.blogspot.com

    • I agree! This is really nice because it doesn’t get cakey, I’ll give it that. Thanks for reading!

  • It is a very expensive foundation and I feel like people are only buying into it because of all you youtubers using it!

    Natasha Kendall

    • I feel like that too. it’s not a bad foundation at all, in fact it’s nice, but for the price and the fact that it’s pretty sheer-medium light, I think it’s very very pricey.

  • Fernanda

    I’ve also been hearing so much about this foundation online, it’s pretty much everywhere! Some of my favourite bloggers have been raving about it, yet somehow I haven’t been tempted! I guess that’s the bright side of finding ONE foundation that hits every spot for you (like I have, YSL Touche Eclat foundation = eternal love)! This is way too pricey and the limited shade range just seals it for me: I won’t be going for it! Thanks for the review, your photography is on point! :)

    Fernanda @ heyfernandafletcher.com

    • Ooh I haven’t tried that foundation, but I’m looking for my HG foundation so I’ll have to give it a try!! Thank you so much girly!

  • Hanna

    It is really expensive! I think it is just the hype because there are a lot of good foundations for less. –Hanna Lei

    Latest Post: Review: Madonna + Co Miracle Hair Gel

    • I agree! I most likely won’t be repurchasing this when I finish it up

  • It sure is pricey, isn’t it? I’ve heard great raves about this foundation but it’s not available on the Canadian Sephora. Also, if that’s the darkest color, I wonder if it would even work for my NC 40 skin. Great review Nida!


    • Thank you, love! I feel like you could make it work, but why spend so much money if you have to “make it work” you know? You could definitely find something better that’s cheaper.

  • This is such a lovely review sweet girl! I love hearing about foundations and I’m excited to know that you actually prefer a slightly cheaper foundation. You are totally right though – I doubt there will ever be a one-for-all foundation as we all want and have different things. xo

    Kelsey | http://www.abalancingpeach.com

    • Thanks Kelsey, you’re always so sweet!! Yeah, exactly. That’s why I don’t review a lot of foundations here, but I thought finding out whether or not it’s really worth all the hype would be helpful to some :)

  • I love a light coverage, but I can get a really good light coverage with my favorite drugstore foundations or even my current favorite high end foundation (Rainforest of the Sea by Tarte). This is super pricey for me, glad it was good even if not all that worth the price. Thanks for the review!

    Nereyda│ This Girl Is Obsessed

    • Ooh I’ve really been tempted by the Tarte Rainforest of the Sea foundation! I’m glad you like it, but that means I’ll potentially end up buying it, which is not good for my wallet haha!

  • I had been tempted to try this as it’s been so hyped up, but as my skin is on the drier side, I think I may give it a miss and repurchase Chanel Vitalumiere Aqua instead! I need to try that It Cosmetics CC Cream, too!

    Alice / Alice Grace Beauty


    • Ooh I haven’t tried the Chanel Viitalumiere Aqua.. how do you think it’d work for combo skin?

  • I want to try this foundation too but the shade is so limited kinda sucks I think 143 will be a bit light on me I’m nc40 in Mac shades ????

    • I think it would work for you! I’m an NC35/40 and it works for me! If you get any tanner than that it most likely will be too light though.

  • I have been so curious about this foundation! Thanks for sharing, I really do want to try it xxx

    Kiran x