Honua Hawaiian skincare; cosmoprof vegas 2071

Cosmoprof 2017: The Beauty Brands That Stood Out

What happens in Vegas stays in Vegas, unless you find some badass beauty brands + products. 

Cosmoprof 2017: The Beauty Brands That Stood Out

A little about Cosmoprof: it’s a B2B (business to business) beauty trade show full of thousands of exhibitors from skincare to makeup to hair. Plus, a whole section dedicated to packaging manufacturers. Basically, if you’re in the beauty industry, then you know all about this trade show. Buyers from different retailers always attend to find new products to carry in stores/online, but I was there as press. And, as a lover of all things beauty, I’m here to share all about the beauty brands that really stood out to me.


Most of the brands I came across were skincare brands, and I’m not mad. You know I’m a lover of all things skin, and I love discovering new brands and cool new products that really work. Disclaimer: I haven’t gotten around to testing all the products from each of the lines that stood out, but I learned a lot about these new brands by chatting with everyone at their booths.

If you’re a self-pledged skincare scientist like me, then you will love this brand. First, you choose a moisturizing face cream based on what you’re looking for. They currently offer light, delicate, and rich. And, 2 eye cream options. Then, you pick a booster. For example, they have different booster options like antioxidant, pore minimizing, redness relief, glow, firming, and more. The face creams come in a jar with a push down pump, and the boosters come in a syringe like tube so you pump out some of the moisturizing face cream, put a shot or two of your booster into the cream you just pumped out, mix, and then apply to your face for your own personalized skincare cocktail. They’re currently based in London, but I hope they start selling more in the US because I think this is something very unique and fulfills a wannabe chemist’s love of skincare mixology.

A Hawaiian skincare brand? Give it to me. I met the founder, and she was super sweet, and it was so cool to learn more about her and her brand. She was born and raised in Oahu, and experienced sun damage and pigmentation in her early 20s, which got her interested in skincare and led to her career as an esthetician. Honua includes a mix of some native Hawaiian ingredients, and a percentage of their proceeds are dedicated to replenish native Hawaiian plants and support the education of Hawaiian culture. I have two of their products: the Hawaiian Beauty Water, which is an exfoliant featuring papaya enzymes, Kō, a Hawaiian sugar that is also an AHA, and willow bark, a natural BHA. And, Pa’akai Cleansing Cream that also doubles as a mask and has hibiscus, Hawaiian salt, seaweed extract, and more. The gorgeous pink color is what really caught my eye, and I will definitely report back with both.

I also had the chance to speak with Lucy at their booth, and she was super super sweet! She’s been in the beauty industry for over 25 years and is a celebrity hair and makeup artist that has worked with Vogue, Vanity Fair, Johnny Depp, Gwyneth Paltrow, and more. This brand has a bunch of different products and collections in their range, but the collection that really stood out to me is their Hydra Bloom. It’s an organic skincare range featuring oils, serums, treatment mists, perfume oils, and more. The ingredients and the packaging are what really caught my eye!

The idea behind this whole brand is honey. We all hear about how amazing honey is. It’s antimicrobial, moisturizes because it’s a humectant, and it’s a natural antioxidant. Basically, it’s an all around do-gooder for the skin, and being someone that has blemish prone skin, I’m all about naturally healing ingredients. In college, I used to make DIY honey masks, wrap myself in a towel, apply the mask and then jump into the shower since the honey would drip everywhere. Basically, honey is great, the messiness is not. So, a Detox Masque featuring honey is obviously welcome in my collection. Because it also has kaolin, it’s not goopy and doesn’t drip everywhere. It is sticky since honey tends to be, but I’m excited to see how it works for me.

Every time I go to Whole Foods, I slowly creep by the beauty section, always come across this brand, and have since been intrigued. I was super excited to see them at Cosmoprof, and got a couple samples that really caught my eye: the Remarkable Retinal Serum and Ultra Hyaluronic Hydrating SerumRetinal is a Vitamin A derivative that is supposed to help with hyper-pigmentation, smoothing, and boost collagen. It’s basically supposed to be the ultimate premature wrinkle and fine lines fighter. Hyaluronic acid is a very moisturizing ingredient, and both retinal and hyaluronic acid are skincare ingredients everyone needs to start using in their twenties for optimal benefits.

I’ve seen this brand on Instagram so I was really excited when I got to stop by their booth and chat with one of the girls there. She sent me home with a discovery kit featuring products that again allows me to feed my inner cosmetic chemist needs. It comes with a moisturizing base that you mix your serum of choice into, and it’s super satisfying. I love how you can look at your skin, figure out what it’s lacking in/needs and give it exactly what it wants.

If you’re a skincare junkie, you’ve probably heard of Pai since they’re super famous for their rose hip seed oil. But, the product that really stood out to me is their Rice plant & Rosemary Bioaffinity Skin TonicIt’s for combination & oily sensitive skin, and comes packaged in a very beautiful frosted glass bottle. It’s alcohol free, vegan, 100% natural, and has some amazing ingredients like rice plant living water (rich in calcium, sodium, magnesium, and potassium), geranium water, lactic acid, glycerin, and rosemary water plus naturally derived preservatives. I haven’t tried a ton of Pai products, but this one definitely excites me.

This brand caught my eye because of this super interesting mask that goes on light blue, almost white, and then turns a darker shade of blue as you rub it in. They used it on my hand, and afterwards my hand felt super super smooth. A lot of their products contain dandelion extract, which naturally protects the skin from pollution. They were very sweet and sent me samples of their Pure Clarity cleanser and Radiant Glow daily face scrub so I’m excited to try them out.

This brand currently has 3 products in their line up: the Mirakle Cream, Lava Magik, and Zit No MoreI’ve tried the Mirakle Cream a couple times and it is a really nice lightweight moisturizer. I haven’t tried the Lava Magik yet, but it’s a three in one product, which is why it really stood out to me. You can use it as a cleanser, a scrub, and a face mask. The one I’ve been using the longest, and really like, is their Zit No More, which is, as you can guess, for blemishes (aka zits). It comes in a rollerball so you can easily and quickly swipe the product onto your pimples. It has 1% salicylic acid, tea tree oil, and some other oils to nourish the skin. Even though it has a lot of tea tree oil, and smells like straight up tea tree oil, it’s not super drying. It just dries up the pimples a bit, calms them down, and doesn’t leave a crusty ring of dry skin that pure tea tree oil can sometimes.


A freaking lip powder?! Yes. A freaking melting lip powder. It’s a powder in the tube, and instantly melts once applied to the lips to become a stain that also doubles up as a cheek tint. This lip powder is the first of her name, Queen of the Andals and the Rhoynar and the First men, Protector of the Realm, Khaleesi of the Great Grass Sea, Unburnt, Mother of Dragons, Breaker of Chains, Queen of Mereen it’s kind that I have come across, and it’s super cool. The whole brand is super cool and I love their aesthetic. I have my eye on their melting cleanser next.

Have you discovered any new brands/ products recently? Let me know in the comments below!

Follow me: Instagram | Twitter | Facebook | YouTube

*All products in this post were gifted to me at Cosmoprof, but all opinions are my own :)


Shop this post:


%d bloggers like this: